Selling America’s Favorite Taco

Taco Bell Doritos Locos business strategy with Liz WilliamsTaco Bell has done it again.

From the “Yo quiero” chihuahua to its Fourthmeal campaign (encouraging those late night drive-thru runs), the company’s marketing tactics and menu have a knack for connecting with consumers. But nothing has created buzz like the Doritos Locos Taco (the chain’s normal taco with a hard shell made of Nacho Cheese Doritos). Since the taco premiered in March 2012, more than 250 million have been sold. Continue reading


What’s Missing in Modern Medicine?

A new breed of MDs thinks an MBA is the cure for an ailing healthcare system.

David Riley

“I think physicians should be more involved in management and administrative issues to allow those processes to be better aligned with what goes on at the bedside,” Riley says

Neonatologist David Riley was adept at placing central arterial lines for sick newborns. But navigating the inefficiencies within the healthcare system was a different story. Now, as a second-year student in the Texas MBA at Dallas/Fort Worth program, he is learning the management skills to help keep his industry from flatlining. Continue reading